Start a project IDAN HERSON / BERLIN + REMOTE
SELECTED PRACTICE / 2026
MOTIONDESIGNVIDEO / AI
Visual stories built with craft, rhythm and AI where it earns its place.
02 / SELECTED WORK
Different worlds.
One visual instinct.
Current commercial work first, followed by an artistic practice that shaped the way I work with movement, atmosphere and image.
ARTISTIC PRACTICE / ARCHIVE
Independent and collaborative films where movement, space and atmosphere lead.
03 / PRACTICE
Three disciplines.
One visual system.
Motion Design
Brand films, explainers, title systems, UI motion and campaign toolkits.
→Video Editing
Story, structure, rhythm, sound, subtitles and platform-ready cutdowns.
→AI Production
Concepts, generative video and imagery, character consistency and finishing.
→04 / ABOUT
STILL CURIOUS
Precision and instinct.
Clarity and depth.
I'm Idan Herson, a motion designer and video artist working with brands, agencies and artists. I care about clean execution, but just as much about feeling - the small details that make something land, not just look good.
New tools are part of the process when they push the idea further. The judgment, timing and point of view stay human.